Diamond Guide

Learn about the 4C's

Diamond Guide

Learn about the 4C's

There are various characteristics and factors to consider when choosing the perfect diamond for your forever ring. Our Signature Range of Cultured Clarity laboratory diamonds are exquisite and hand selected. We choose to work with only the most superb cultured diamonds, that deliver on our commitment of quality, ethicality and affordability. Our cultured diamonds are IGI and GIA certified diamonds and are D or E Colour, VS1-VVS1 Clarity and Excellent Cut. We pride ourselves on transparency and empowering you with accurate education to choose the right diamonds.

What Is A Cultured Diamond?

A cultured diamond is a laboratory grown diamond that is produced in a controlled technological process. Laboratory grown diamonds possess identical chemical and physical properties to that of mined diamonds.

Diamond Shape

One of the first important decisions is diamond shape. Diamond shape refers to the external geometric appearance. Diamonds are cut in various shapes including the beloved round brilliant cut, however also ‘fancy shapes’ including oval cut, emerald cut, radiant cut, pear cut and more. Each boasts beautiful and unique properties.

The 4C's


Arguably the most important of the four C’s, cut refers not to the shape of a diamond, but the balance of proportion, symmetry, and polish. The quality of workmanship directly correlates with the beauty of the stone, as the cut determines the brilliance, fire and ultimately, the sparkle.  Our Cultured Clarity™ round brilliant diamonds are all excellent cut. For fancy shape diamonds, the grade of the cut is determined by the polish and symmetry of the stone. We only work with fancy diamonds that possess excellent polish and symmetry to ensure we are simply offering the best.


Carat is simply how much a diamond weighs. A carat is defined as 200 milligrams. Each carat is subdivided into 100 ‘points.’ All else being equal, diamond price increases with diamond carat weight because larger diamonds are rarer and more desirable.  However, two diamonds of equal carat weight can have very different values, and prices are dependent on the three other diamond 4C’s - Color, Clarity, and Cut.


Clarity refers to the inclusions found in a diamond. These can occur during the creation of cultured diamonds when exposed to metal traces utilised during the HPHT growth process or mineral inclusions from the CVD growth method.  Our Cultured Clarity™ diamonds range between the VVS1-VS1. We strive to only work with the most exquisite diamonds that deliver on our commitment of balancing quality and affordability.


Colour refers to a diamonds natural colour, not the coloured flashes of light the diamond emits when it moves, known as fire. Colour is graded alphabetically from D (Colourless) to Z (Light Yellow).  At Cultured Clarity™ we work with D and E coloured laboratory diamonds, ensuring the brightest and best quality stones.